I’m multi-purpose, too
Over the last 23 years, I’ve worked as an ad copywriter, Creative Director, content marketer, Director of Communications and startup CMO. No matter what you need help with, chances are I’ve successfully done it. And with my bundled hourly pricing, you can leverage this expertise without the expense of a full-time hire. For more on my focus areas and rates, see below.
Leveraged a 17-year career at creative agencies to build a successful content program for Mutual Mobile.
Utilized internal resources to produce 20 blog posts a month and 2 - 3 videos a week, along with slideshows, infographics and custom publications.
Negotiated content distribution partnerships with Mashable, Business Insider, SAP and Salesforce.
Gold, Video Content Marketing – Davey Awards
Gold, Motion Graphics – W3 Awards
Silver, Branded Content – W3 Awards
Silver, Online Video – W3 Awards
Bronze, Online Publication – Addys
Finalist, Best B2B Video Campaign – Digiday Video Awards
Webpick of the Day – Communication Arts
Building upon my success at Mutual Mobile, I went on to found my own content marketing agency.
We worked with Google, Goldman Sachs, HP, Colgate, Stanley Black & Decker and others.
Developed strong relations with editors and reporters after being hired by Chaotic Moon as a marketing team of one.
Persuaded CNN to use Chaotic Moon's office as their SXSW HQ.
Convinced Fast Company and Engadget to feature Chaotic Moon's innovations at their events.
Drove over 60 press mentions in a 6-month period.
+ many more
Years later, one of Chaotic Moon’s co-founders hired me to run marketing and comms for his new company.
I secured features in The Wall Street Journal, The New York Times and TechCrunch before its product launched.
Planned, produced and optimized digital ad campaigns that delivered up to 6X the average CTR.
Helped clients explore new ad tactics that acquired customers for as little as $1 - $3.
Used email retargeting to convert returning site visitors at a .36 CPA.
Decreased a client's CAC by 60% while delivering the same number of conversions for 1/5th the spend.