I’m a writer who’s been working since 1995.
No joke, they were still cutting type at my first agency job. Back then, there was just print, radio, TV, billboards, and mail. Sure, the Internet existed, but there were only three websites. TBH, I’ve done a lot over the years. So much so I’ve forgotten most of it.
Project Graveyard
1996 - 2012
The hard drive holding my ad agency work died on me a few years back. This is all I could salvage.
SAMSUNG MOBILE | BRAND GUIDE
2012
I was part of the team that created the company’s first-ever brand guidelines. My role was writing the ethos and pathos, as well as all of the directives. VIEW
AT&T | PRODUCT STRATEGY
2012
I drafted the pitch and vision video script meant to sell AT&T executives on a web-based TV service a la Sling or Roku (which didn’t yet exist). VIEW WATCH
AT&T | BANNER AD
2011
I always tried to squeeze as much interactivity out of Flash ads as I could, hence this choose-your-own-adventure approach complete with mouseovers. VIEW
AT&T | SOCIAL MEDIA
2011
I led the development of a lot of interactive Facebook experiences. This one encouraged sports fans to upload pics of themselves in “superfan” mode. VIEW
ADT | BANNER AD
2010
I devised this interactive ad unit that provided free crime reports to website visitors. It departed from their standard “price” ads that provided zero motivation to click. VIEW
CUB CADET | DIRECT MAIL
2010
I thought of this dimensional project as a way to deliver a zip drive with snow blower product photos to various media outlets. The line on the knit cap: “I’d rather be cutting grass.” VIEW
HOME DEPOT | BANNER AD
2008
I had the idea for an entire XML-fed campaign that counted down to weekend projects in real time. It provided a nice sense of urgency. VIEW
VARIOUS CLIENTS | DIRECT MAIL
2000 - 2003
Mail was email before email was cool, and my copy almost always beat the control mailings. VIEW
AT&T Broadband | TV
2002
My client wanted a basic promo, but I was able to pitch them something more narrative. WATCH
VARIOUS CLIENTS | RADIO
2001
Radio is a bit passé, but I’ve always loved its “theater of the mind.” Here are four telecom ads I wrote. LISTEN
DELCHAMPS SUPERMARKET | TV
1997
This spot introduced an expanded customer savings program, which was a relatively new thing at the time. WATCH
STATE FAIR OF VA | TV
1996
To coincide with the ‘96 Olympics, I came up with this “Chariots of Fire” parody/homage to sell tickets. WATCH