I’m Chris and I’m a copywriter with 29 years of experience. I got my start at local ad agencies writing TV and radio spots (remember those?). I then segued into direct marketing (mail!) and, later, digital marketing.

My longest agency stints were at Razorfish and what’s now known as Publicis. I also worked with and for Digitas, JWT and a subsidiary of Havas. In 2012 I left the agency world to build content programs for startups and enterprises.

Whether you’re looking for punchy ad copy or thoughtful brand journalism, I can help.

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NOTABLE CLIENTS

Google • The Home Depot • Goldman Sachs • Wells Fargo • Stanley Black & Decker • Sun Microsystems • ADT

Select Projects

KINDHEALTH | “FUTURE OF“ COLLATERAL

Ahead of a company pivot, I was tapped to draft a vision document for investors, employees and potential acquirers. READ

VARIOUS | GHOSTWRITTEN ARTICLES

I’ve regularly written executive contributions to Entrepreneur and VentureBeat. READ READ READ READ READ

VARIOUS | EMAIL CAMPAIGNS

I’m often asked to create copy that converts. READ

ALLIO FINANCE | BLOG POSTS

I was asked by a new savings app to create personal finance content for newbies. READ

VOLTAGE CONTROL | BLOg POSTS

While I was mostly tasked with other projects, I occasionally wrote about meeting culture for the company blog. READ

8base | case studies & BLOg POSTS

Part of my engagement is to write short case studies and product-focused blog posts attributed to the CRO. READ

COLGATE | ANIMATED VIDEO

I was hired to write a fun video that taught good brushing habits to moms of young children. WATCH

HP | INFOGRAPHIC

I was asked to research and write this visualization of 3D printing milestones to coincide with HP’s entry into the space. VIEW

ONESPOT | BLOg POSTS

I turned in twice-weekly blog posts on content marketing for over a year. READ

THE DAILY DOT | EXTERNAL PITCH

I was responsible for drafting sponsored content pitches for The Daily Dot, a Internet culture news site. This deck was an RFP response for Netflix’s new Marvel hero series. VIEW

MUTUAL MOBILE | ANIMATED VIDEOS

I researched and wrote these data-heavy videos, which were incredibly useful to sales initiatives. WATCH WATCH

MUTUAL MOBILE | VIDEO SERIES

I developed and executive produced this twice-weekly video series about coding apps. It ran on Mashable.com for several years. WATCH WATCH

MUTUAL MOBILE | VIDeO SERIES

I developed and executive produced this weekly video series that covered the top mobile news. It ran on MarketingProfs.com for about a year. WATCH WATCH

MUTUAL MOBILE | INFOGRAPHIC

I researched and wrote this decision tree helping companies decide if they needed an app or mobile website. VIEW

SAMSUNG MOBILE | BRAND GUIDE

I was part of the team that created the company’s first-ever brand guidelines. My role was writing all the directives. VIEW

AT&T | INTERNAL PITCH

I drafted the product strategy pitch and vision video script meant to sell AT&T executives on investing in a web-based TV service a la Sling (which didn’t exist yet). VIEW WATCH

MY WORK HAS BEEN RECOGNIZED BY

Addy Awards • Davey Awards • W3 Awards • Digiday Video Awards

Communication Arts Magazine • Print Magazine • HOW Magazine